Negative Keywords in Google Ads

StepDescription
1. Identify Negative KeywordsExclude irrelevant search terms to improve targeting. Use tools like Keyword Magic Tool, Google Keyword Planner.
2. Perform Keyword ResearchConduct research to find unrelated keywords. Check broad terms and analyze the SERPs to spot irrelevant searches.
3. Add Negative KeywordsManually add negative keywords or upload them via a .txt file to your Google Ads account.
4. Specific vs. Broad FiltersNarrow filters (specific) block precise terms (e.g., “steak” for a vegetarian restaurant), while broad filters (e.g., “meat”) block a wider audience.
5. Campaign-Level NegativesUse for broad exclusions applicable to the entire campaign.
6. Group-Level NegativesApply for more granular control to exclude specific keywords in ad groups with targeted offerings.
7. Upload to Google AdsAfter organizing negative keywords, upload them to Google Ads to optimize your campaign.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top