1. Identify Negative Keywords | Exclude irrelevant search terms to improve targeting. Use tools like Keyword Magic Tool, Google Keyword Planner. |
2. Perform Keyword Research | Conduct research to find unrelated keywords. Check broad terms and analyze the SERPs to spot irrelevant searches. |
3. Add Negative Keywords | Manually add negative keywords or upload them via a .txt file to your Google Ads account. |
4. Specific vs. Broad Filters | Narrow filters (specific) block precise terms (e.g., “steak” for a vegetarian restaurant), while broad filters (e.g., “meat”) block a wider audience. |
5. Campaign-Level Negatives | Use for broad exclusions applicable to the entire campaign. |
6. Group-Level Negatives | Apply for more granular control to exclude specific keywords in ad groups with targeted offerings. |
7. Upload to Google Ads | After organizing negative keywords, upload them to Google Ads to optimize your campaign. |