| Relevance to Ads | Match landing page content, keywords, and offers with the ad to ensure alignment. |
| Clear Call-to-Action (CTA) | Use prominent CTAs like “Sign Up” or “Get a Quote” to guide users toward desired actions. |
| Page Speed Optimization | Optimize for fast load times using tools like Google PageSpeed Insights to reduce bounce rates. |
| Mobile Optimization | Ensure the landing page works seamlessly on mobile devices. |
| Content & Visual Design | Use engaging headlines, persuasive copy, and quality visuals to capture attention. |
| Forms Optimization | Keep forms short, requesting only essential information. Use autofill for ease of use. |
| Trust Signals | Add testimonials, security badges, or certifications to build trust and credibility. |