Feature | Details |
---|---|
Types of Audience Targeting | Demographics: Age, Gender, Income, etc. |
Interests & Intent: Affinity Audiences (long-term interests), In-Market Audiences (active shoppers). | |
Behaviors: Remarketing (past website/app users), Custom Audiences (CRM data, website visitors, app users). | |
Custom Audience Creation | – Website Visitors: Target users based on specific pages visited. |
– Customer Match: Use email lists to target specific customers. | |
– App Users: Engage users who have installed and used your app. | |
Audience Exclusions | – Existing Customers: Avoid targeting customers who recently purchased. |
– Converters: Exclude users who have completed desired actions. | |
Benefits | Increased Relevance: Higher CTR and conversion rates from tailored ads. |
Improved ROI: Optimized spend on high-converting audiences. | |
Better User Experience: Ads align with user interests, improving brand perception. |
This structure captures the core insights and tips on effectively using audience targeting in Google Ads.