Audience Targeting for Google Ads Optimisation in 2024

FeatureDetails
Types of Audience TargetingDemographics: Age, Gender, Income, etc.
Interests & Intent: Affinity Audiences (long-term interests), In-Market Audiences (active shoppers).
Behaviors: Remarketing (past website/app users), Custom Audiences (CRM data, website visitors, app users).
Custom Audience CreationWebsite Visitors: Target users based on specific pages visited.
Customer Match: Use email lists to target specific customers.
App Users: Engage users who have installed and used your app.
Audience ExclusionsExisting Customers: Avoid targeting customers who recently purchased.
Converters: Exclude users who have completed desired actions.
BenefitsIncreased Relevance: Higher CTR and conversion rates from tailored ads.
Improved ROI: Optimized spend on high-converting audiences.
Better User Experience: Ads align with user interests, improving brand perception.

This structure captures the core insights and tips on effectively using audience targeting in Google Ads.

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