Ad scheduling in Google Ads

StrategyDescriptionExample
Ad SchedulingDisplay ads during specific days and times when the target audience is most active.Show pizza delivery ads from 5 p.m. to 11 p.m. on Fridays, Saturdays, and Sundays.
Experiment with SchedulesTest different ad schedules to identify the best times for ad performance.Experiment with various hours to find optimal conversion times.
Use Google AnalyticsAnalyze website traffic and engagement data to determine when the audience is most active online.Review data to identify peak times for your audience’s activity.
Align with Business HoursSchedule ads around your business’s peak hours or specific operating times.Focus ads on meal times for a restaurant.
Consider Special EventsAdjust schedules based on holidays, special events, or seasonal trends relevant to your business or audience.Increase ad visibility during peak shopping times (e.g., Black Friday).

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