1. Analyze Current Campaigns | Use tools like Semrush, Google Analytics, and Google Search Console to gather performance data. |
2. Focus on One Variable | Test one element at a time (e.g., headlines, images, CTAs) to determine its impact on performance. |
3. Define Goals | Clearly state what you want to learn, e.g., “What headline length leads to higher engagement?” |
4. Set Primary Metric & Test Period | Identify success metrics (e.g., clicks, conversions) and run the test for at least one month. |
5. Set Up Control and Challenger | Create two versions of the ad—one with the original version (control) and one with the modified element. |
6. Run Test Using Google Ads | Use Google Ads’ Experiments feature to split traffic between the control and challenger ads. |
7. Compare Performance | Analyze which version performed better (higher clicks, conversions, etc.). If the challenger wins, apply the changes. |
8. Test Variations | A/B test different variations like headline lengths or image types to refine the ad strategy. |